Profitable Growth. Delivered at Startup Speed.
The traditional agency model is too slow for modern brands. Samriza acts as your fractional growth partner, executing the high-velocity experiments needed to lower acquisition costs and own your category.
The Samriza Growth Approach:
We don’t offer cookie-cutter campaigns. We design growth systems.
We don’t just run ads. We build the marketing ecosystem for scalable, predictable revenue.
Capital Efficiency
We identify where your budget is bleeding bad targeting, low-converting pages, or untracked data and plug the holes immediately.
High Velocity
We launch rapid, low-cost experiments across channels. We fail fast and cheap to discover the messaging and creative that actually converts.
Rapid Scale
Once the math works (CAC < LTV), we scale spend on the winning channels to drive predictable revenue growth.
Global Perspective. Enterprise Rigor. Zero Fluff.
I’m Nidhi Sood. For 15+ years, I’ve navigated the complexities of global marketing, managing $50M+ portfolios at powerhouses like VaynerMedia, Dentsu, OMD & WPP.
I’ve spent my career decoding growth for the world’s most demanding brands from Nike and Microsoft to scrappy Health & Wellness startups. My background isn’t just ‘marketing’; it’s problem-solving on a global scale. Across North America, EMEA, MENA and APAC – I’ve seen every playbook, every market nuance, and every expensive mistake.
Why Samriza? Because I got tired of the ‘Agency View’ hovering at 30,000 feet delivering generic advice.
I immerse myself in your data, your culture, and your P&L to find the specific levers that drive revenue. I don’t just hand you a strategy and wish you luck; I co-pilot the plane until we hit the destination.
We Solve the 5 Problems that Kill Brands
The Clarity Problem:
Our message is confusing and doesn’t stick.
Brand Positioning & High-Performance Web Design:
You can’t scale if customers don’t understand why you matter in 3 seconds. We distill your complex product into a sharp, undeniable value proposition. Then, we build a fast, conversion-focused digital home (website) that educates customers and sells for you 24/7.
The Acquisition Problem:
Rising Ad costs (CAC) are eating our margins.
Performance Creative & Media Buying:
We stop the “spray and pray.” We overhaul your creative strategy and audience targeting across key paid channels. We focus on Contribution Margin, not just clicks lowering your CAC and attracting high-intent buyers who actually convert.
The Visibility Problem:
We are invisible to the people ready to buy
Brand & Next-Gen Search (SEO/AI):
We don’t just optimize for Google; we optimize for the future. We combine Technical SEO with AI Search Optimization (GEO) to ensure your brand is the “cited source” in AI results. We ensure you get found organically not just when you pay.
The Conversion Problem:
Traffic lands on the site, but leaves without buying.
Funnel Design & CRO:
Traffic is expensive; waste is fatal. We redesign your landing pages, simplify your offer, and friction-test your checkout flow. We turn your website from a brochure into a conversion engine.
The Retention Problem:
Customers buy once and vanish.
Lifecycle & Retention Engine:
We plug the leaks in your bucket. We build automated flows (Email, SMS, Loyalty) that turn one-time buyers into repeat customers increasing your LTV and profit automatically.
Who Wins with Samriza?
We serve ambitious B2C & B2B challengers who value data driven recommendations versus opinions.
Our Industry Expertise:
Direct-to-Consumer (DTC)
E-commerce brands in growth mode.
B2B SaaS & Tech
Platforms needing lead-gen pipelines that actually convert to revenue.
Health, Wellness & CPG
High-LTV subscription models focused on retention.
We Are the Perfect Fit if
➤ You have traction: You have a product people love and real revenue coming in.
➤ You want a “Growth Engine”: You want to build assets (funnels, flows, data) that will drive revenue for you.
➤ You value “Unit Economics”: You understand that spending money to acquire customers is an investment, not a cost.
➤ You want a Pilot, not a Passenger: You want a strategic partner who will push back, challenge your assumptions, and drive the ship.