Case Studies

“We have a great product, but our brand looks like a commodity.” The client had a high-quality sleep supplement but was suffering from low conversion rates (1.2%). Their visual identity felt “dropshippy” and amateur, leading to a lack of trust with premium customers. They were competing on price rather than value.

• Identity Redesign: We ditched the generic “medical” look for a premium, lifestyle-focused aesthetic. We designed a new logo, color palette, and packaging hierarchy that felt calming and “science-backed.”
  
• Website Re-Architecture: We migrated them to a custom Shopify theme focused on education. We added “Science” pages, social proof modules, and a simplified “Build Your Bundle” checkout flow.
  
• Positioning: We shifted the narrative from “Fixing Insomnia” (negative) to “Optimizing Recovery” (positive), appealing to high-performers.

“We are burning cash on leads that don’t convert.” The client was relying heavily on broad LinkedIn ads. While they were getting sign-ups, the Cost Per Acquisition (CAC) was $450+ (unsustainable), and the “Lead-to-Active User” rate was low. They were paying for vanity metrics, not users.

• The Audit: We identified that 60% of their budget was wasted on “Job Title” targeting that was too broad. We cut the waste on Day 3.
• Funnel Fix: We replaced the generic “Request Demo” form with an interactive “ROI Calculator” landing page. This qualified leads before they spoke to sales.
• Unit Economics: We shifted budget to high-intent Google Search terms (“best collaboration tool for remote teams”) and set up retargeting flows for users who dropped off during onboarding.

“We are invisible on Google.” Despite being the best-rated clinic in the area, they were losing new patients to corporate chains that dominated Google Maps. Their reliance on word-of-mouth had plateaued growth.

• AI Search & SEO: We optimized their Google Business Profiles for “Emergency Vet” and “Specialized Surgery” keywords. We built location-specific landing pages to capture “near me” searches.
• Paid Media: We launched a “Geofenced” Google Ads campaign targeting pet owners within a 5-mile radius, specifically bidding on high-urgency keywords during nights and weekends.
• Review Strategy: We automated a “Happy Patient” SMS flow that requested Google Reviews immediately after appointments.