After leading global campaigns for B2B and B2C brands, Nidhi Sood founded Samriza with one goal: to deliver strategic marketing support that goes deeper than surface-level execution. Too many agencies focus on activity instead of outcomes. Samriza was built for founders and CMOs who need more—more clarity, more accountability, and more impact.
We don’t believe in bloated decks or rinse-and-repeat tactics. We believe in insight, precision, and partnership.
Before starting Samriza, I led campaigns at agencies like VaynerMedia, Dentsu Aegis, OMD, and WPP—managing global teams and scaling strategies for some of the world’s most recognizable brands. But what I loved most wasn’t the big decks or the award shows. It was helping ambitious companies move faster, make smarter decisions, and grow with clarity.
I started Samriza to bring that kind of partnership to the brands that need it most—without the overhead, handoffs, or fluff. If you're curious about how I got here, I'd love to share the full story.
At Samriza, our values shape every engagement and decision. We're here to help you grow with clarity, creativity, and conviction.
Strategy should sharpen focus, not cloud it.
Every idea is grounded in real business goals.
We trust the numbers, but never lose sight of people.
We adapt to markets and move across borders.
No hidden fees, no handoffs, no BS.
We stay ahead so our clients can, too.
Whether you're scaling in North America, launching in the Middle East, or testing new channels in Asia-Pacific, Samriza brings the experience to get you there. We’ve helped brands show up meaningfully across diverse markets—always aligning strategy to cultural context, audience behavior, and business goals.
From New York to Dubai, we design strategies that cross borders—and drive results.
Clients choose Samriza because we combine strategic depth with creative execution—and we never hand you off to junior teams. Every engagement is custom-built to deliver what matters most: qualified leads, revenue growth, and meaningful brand momentum.
➣ Direct access to strategic leadership
➣ Strategy-first, execution-backed consulting
➣ Global experience across industries and markets
➣ KPI-focused planning and reporting
➣ Fast thinking, zero fluff
