I started Samriza to be the kind of partner I always wished for when I was on the other side of the table—someone who could see the big picture, dive deep into the details, and help connect the dots between brand, performance, and growth.
Over the last 15+ years, I’ve had the privilege of working on both the client side and the agency side. I’ve partnered with healthcare brands in-house, where I learned the importance of internal alignment, long-term vision, and how real customers make decisions. On the agency side, I’ve led strategy for some of the world’s most recognizable names—Nike, Microsoft, INFINITI, WeWork, Comcast—as well as scrappy startups and founder-led brands looking to make their mark.
That mix has shaped how I work: part strategist, part operator, always focused on what actually moves the needle.
The name Samriza reflects my own roots. It’s a blend of samriddhi (Sanskrit for prosperity) and rizq (Arabic for livelihood and abundance)—a nod to my Indian heritage and my formative years growing up in Dubai, U.A.E. At its core, it represents purposeful, sustainable growth—what I aim to help every client unlock.
Whether you’re building from scratch or scaling what’s already working, Samriza is built to plug in where you need it most and help you grow—smarter, faster, and with more clarity.
