FAQs
Candid answers to the questions you’re probably thinking.
Category 1: The Model (Us vs. Agencies)
How is Samriza different from a traditional marketing agency?
The biggest difference is who does the work. In a traditional agency, a senior partner pitches you, but a junior account manager learns on your dime. At Samriza, you get Nidhi Sood (Ex-VaynerMedia/WPP) directly. There are no layers, no bloat, and no “pass the message” games. You get Fortune 500 strategy executed with startup speed.
Do you just give advice, or do you actually execute?
We are Operators, not just Advisors. While we build the high-level strategy and financial models, we also get our hands dirty. Whether it’s setting up ad campaigns, writing email flows, or optimizing landing pages, we ensure the strategy actually gets built. We don’t just write the recipe; we help cook the meal.
I already have a marketing team/freelancers. Can we still work together?
Absolutely. In fact, that’s often where we add the most value. As a Fractional CMO, I step in to lead your existing team, giving them clear direction, KPIs, and mentorship. I turn a group of “task-doers” into a cohesive “growth engine,” ensuring everyone is rowing in the same direction.
Category 2: The Money (ROI & Pricing)
Do you charge a percentage of ad spend?
Never. Agencies that charge a % of spend are incentivized to make you spend more, not better. We charge a flat professional fee (project or retainer based). This ensures our incentives are 100% aligned with your profit, not your expense line.
How much budget do I need to work with you?
We work best with “Post-PMF” (Product-Market Fit) brands. Typically, this means you are already generating revenue and have some marketing budget allocated (usually $10k–$50k+/month in spend). If you are pre-revenue, check out our Growth Audit—it’s a lower-cost way to get a roadmap before you start spending big.
How quickly will I see results?
We operate in Sprints, not long cycles.
- Week 1-2: We usually find “bleeding neck” issues (wasted spend, broken links) that save you money immediately.
- Days 30-60: We are launching experiments and validating new channels.
- Days 90+: We are scaling the winners. We don’t believe in the “wait 6 months for SEO to kick in” excuse. You should feel the momentum change within the first 30 days.
Category 3: The Fit
Do you work with B2B or B2C?
Both, because the principles of Unit Economics and Human Psychology remain the same.
- For DTC/Consumer, we focus heavily on CAC, LTV, and Creative.
- For B2B/SaaS, we focus on Pipeline Quality, Lead Nurturing, and Sales Enablement.
- My background covers both—from selling Nike sneakers to selling Microsoft cloud solutions.
What if I just want an audit to see where I stand?
We love that. You don’t have to marry us on the first date. You can book a Growth Leak Audit where we stress-test your ad account, funnel, and retention flows. You’ll walk away with a prioritized list of fixes, whether you hire us to implement them or not.